Soul Origin, a renowned brand in the coffee industry, first emerged during the challenging times of the Global Financial Crisis in 2008. Founded by two brothers and a close friend from Sydney, Australia, Soul Origin’s initial concept not only survived but thrived amidst the economic downturn that saw many businesses closing their doors.
One driving force behind the brand’s establishment was Hao’s observation of the dearth of quality coffee options in local shopping centers while accompanying his children. This inspired Soul Origin to prioritize offering exceptional coffee in food courts. Moreover, Soul Origin is committed to ensuring the long-term sustainability of the coffee industry, both domestically and at its origins. With its commendable resilience and dedication to excellence, Soul Origin has established itself as a prominent player in the coffee market. After dedicating three years to refining their concept, the first Soul Origin store was proudly opened in 2011, marking the official unveiling of the Soul Origin brand.
In the subsequent nine years, this humble beginning would blossom into a network of over 100 stores spanning across Australia, with a continuous trajectory of growth on the horizon. At its core, Soul Origin is driven by a profound passion for connection, an unwavering commitment to learning, and an unwavering vision to deliver excellence. The culture that permeates throughout the brand serves as its very soul – a culture that unites individuals and embodies the essence and origins of authentic flavors from around the globe, be it in food or coffee.